What a night, huh? Customers holding hands, swooning over the crisp, chilled salad with the hearts of palm and candied walnuts. Sweet, so sweet. How about that other romantic duo in the corner? Yes, Valentine’s Day was a tremendous boost for business for many of the restaurants across the country.
The bonus this year, because it fell on a Thursday, is the entire weekend will be hopingly hot and busy. Think about it: Thursday night was packed. Friday night was busy, without the frantic kinetic energy the dining room had on Thursday night. Tonight, Saturday, will be another great night and then, it appears since the weekend is a holiday long one for many the bonus continues.
Here’s the good news and the bad news: You know your numbers will skyrocket this weekend. And, the bundle of checks, credit card receipts and cash that will be floating around will make you mouth water and your hands warm. Yet, you know what is ahead.
The after holiday weekend doldrums will hit come Tuesday and the rest of the week and possibly the month will be horrendous.
It is important to make sure you spend next week getting your bills in order and begin to pay some of the vendors that have been politely calling in hopes of getting a few crumbs of cash long since gone.
With the recession talks highlighted on the airwaves daily it won’t be long before the alligators crawl back into the pockets of those who once spend freely. This will certainly increase the downturn restaurant owners are facing. Yet, if you begin to plan now, you can make the tough times a little sweeter going forward through March and April. And once the blooms reappear on the trees and spring turns the corner spending may pick up again.
In the meantime budget your holiday weekend take and pay our vendors accordingly, sending each portion of the take. The key here is to budget your bundle so it will help get you through the next few slow weeks.
And, if done correctly, you will find the bustle of Valentine’s Day will leave a sweet taste in your mouth for weeks to come.