A fine Saint Patrick’s Day to all.
I’ve known Ann Handley for a few years, done some writing for her at MarketingProfs and tried to simply keep up with all her marketing and communication ideas. It is not easy to keep up with Ann.
When I received the executive summary for MarketingProfs’ The State of Social Media (completed in late 2009), I was thrilled. As you know, I love information about marketing, sales, and now social media, too. These are just a few of the bullets I wanted to share.
It has been out for a while, but the major themes addressed in this research report include:
- Defining what is hype and what is fact when it comes to the efficacy of social media as a marketing vehicle [ Hugely useful if you’re trying to talk to your boss or colleagues about how they need SM ]
- Determining the true cost of social media in terms of time spent by salaried and contract employees as well as the opportunity cost of non-adoption. [ Again, helpful if you have to propose a program to a reluctant team or individual. ]
- Understanding how marketers using social media tactics and establish benchmarks for these emerging tactics
- Discovering how marketers are measuring social media tactics and how satisfied they are with measurement options [ The free webinar I’m moderating will explore some of this with Ann Handley and Scott Fasser of Optify. Link below.]
- Identifying productive social media marketing strategies that other marketers can replicate
- Deciding who among individual marketers is most suited to participate in social media marketing and what kinds of companies will do best with social media
The timing is excellent for me to review this report, for my own edification, and for the webinar. But the coolest thing is that I’m moderating a panel where Ann Handley is joining to share some of the insider details for Debunking Social Media Myths: 7 Strategies for using Social Media for Lead Generation. Register for the free webinar here.
Learn more about The State of Social Media report at the MarketingProfs site. No affiliate link. Please remember to click on the Look Inside button for a real sample of what’s inside the report.
TJ McCue writes about online marketing and lead generation for the SMB markets. He can be found on Twitter.