This is a follow up to my last post on speaking locally to get your name out there. It’s amazing how many referrals I do get now because people know not just who I am, but also that I work to exhibit the qualities people look for in a business relationship –
trustworthiness (showing up at 7AM prepared and delivering an interactive presentation)
approachability (I tried to meet all in the room to learn about them)
and topic knowledge (we did a fun style assessment to begin the discussion on the importance of understanding who you are dealing with when selling – learning more about the people around you)
This particular venue was a community college and the event was a networking breakfast that was promoted in the thousands of summer course catalogs that they distributed – which further gets your name out there.
I mentioned before that this group of small business owners who attended (mostly solo-preneurs) are not my main target market. I do have services that I offer to small business owners, and for this event I enclosed a one-pager that explained three services as well as the investment for each, to make it easy to understand what I can offer.
Then, I gave a content-rich presentation, and did not promote and promote myself at the beginning or at the end, as so many people do (which I feel is a big mistake)
I’d rather give lots of value, and those who are interested know how to contact me