The above ‘hand in trunk’ campaign is running in Russia at present. HBO’s The Sopranos is hoping to use the ads to encourage viewership for the crime family.
I love this because:
1-Russians can certainly relate with this family. While we are seeing much better times in Russia in the last decade, they still have far to go and this drama should resonate loudly.
2-Humor is always useful in strong-arming someone into a first look at something (pun intended).
Hat tip to Billboardom for the shot.