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First off, business will pick up as customers attempt to find their annual remedy for cabin fever. This is a great opportunity to introduce new menu items that may be a little different from what you have been preparing all winter. Be careful to watch your price point on the new menu. Work hard and fine tune your food costs so you can launch the new menu items at a reasonable price.
Secondly take the next few weeks to do a buff and shine. Longer days and brighter nights have a way of letting everyone see all the arks, and dirt, and spills and stains that were missed throughout those dark and cloudy winter days. Everything shows up in the spring. Do a quick clean up.
Finally, if you can afford it, and you will find they are not that expensive – since you’ll be replacing the old ones anyway, think of new uniforms, aprons or shirts. Something that will announce the freshness of menu, ambiance and show of the staff is always a nice addition.
I was speaking with a dear friend the other day. She is in the business and mentioned she was bored due to the economic situation of the country and over all business. I explained that everyone is bored and tired of hearing about how bad the situation is.
So, how about a “shake the boredom” party for your regulars and others who feel that boredom cannot become a way of life? It may be a great time to get reacquainted with all of those customers who aren’t as boring as you thought. And, if boredom doesn’t seem like a good theme, revert back to the Cabin Fever Blues party.
It may be time to become the local watering hole, the sounding board, the place people go to drowned their sorrows complain to the bartender, and commiserate with their neighbors over a few afternoon martinis.
Yes, spring is just around the corner.