What is the most successful franchise today, and what are the reasons for its success?
The first part of this question is even tougher than the one that asks: “which franchise makes the most money?” We all know the big names in franchising, and the biggest of the big hover in the range of 30,000 franchised units counting both foreign and domestic operations.
Now, the second part of the question is extremely easy. The thing that all great franchise companies have in common is a tremendous, proven operating system. Success in franchising results from constantly questioning and grooming the system, and then finding the very best franchisees that, in turn, will implement the system. And by “questioning and grooming the system”, I do not mean sweeping changes. Instead, the very best companies have found their niche and gradually change over time. It brings a “morphing” effect where everyone moves together.