I previously shared enthusiastic word from the Sales 2.0 Conference in San Francisco this past March. The beat goes on and planning is well under way for a similar event in Boston on June 28 (“Sales Productivity in the Cloud”) followed by a conference in San Francisco again in November. It looks as though sales and marketing alignment will draw greater attention in Boston and perhaps be the main theme in November.
CEO David Thompson of Genius.com was a driving force behind the original Sales 2.0 Conference in 2007. As Thompson blogged after the 2010 event in San Francisco, “Here we are 3 years and one HUGE RECESSION later and boy has Sales 2.0 taken off. From an intrepid early visionary event of less than 200 people, to over 600 people and growing fast, the conference and movement have taken on a life of their own.”
If you’re like me, you’ve moved from wondering what all the fuss is about, to trying to grasp the essence of the new technologies, to embracing a few favorites and moving ahead a little in figuring out how they can boost your selling results without co-opting your valuable time.
Selling Power now runs the Sales 2.0 Conference and conference manager Larissa Gschwandtner said attendance jumped by more than 100 in San Francisco from a year ago. The number of sponsors also rose significantly.
Get her take on the March event and what’s likely in the adoption of new web technologies for sales and marketing in the near future by watching the video below. Are you embracing these changes? Add your comment by scrolling down to the comment box below.