Take at face value the unemployment statistics and you’ll be sadly mislead. The current 9.7 percent unemployment rate is only part of the story. The real story is behind the numbers — the story the media never speaks about — and that is the number of people who have become unemployed because they have created their own jobs. I call this new group of business owners — entrepreneurs by default, and we are just beginning to see the impact of this group on our economy.
It’s a complete realignment of our economy thanks to the recession and the current Administration. People are fed up and tired of fighting the traditional career path — vying among hundreds for one job opportunity. They are tired of watching unethical corporate greed-mongers avoid the consequences of their actions. They are ready to turn their backs on a world of broken promises and build a world where their future depends on their own personal fortitude and integrity.
Instead of rejoining the ranks of the W-2 workforce, these spirited individuals have chosen to take control of their own destiny and become their own boss. They are starting out as independent consultants, taking on freelance jobs, identifying unique business opportunities and purchasing franchises. In this new era, workers recognize the importance of learning how to fend for themselves. No it isn’t an easy journey, but it is one American’s are tackling with the same spirit this country was built on — independence.
Even existing business owners know they can’t count on government promises to help them out of their plight. They understand the importance of being self-reliant and independent. To be innovative and able to bootstrap your way to the top. After all, no thanks to their honesty and hard work, the government has no bailout funds for them. This new economy is going to be one where we’ll witness the survival of the fitness. Those who are able to adjust and do a lot with a little will win. Those you feel entitled and wait for “things to improve” will be sorely disappointed.
This new business paradigm is one of collaboration too. Individuals who want to be an island will find the waters of business ownership difficult to navigate. In a world where technology and global interdependence defines us, we must all be willing to work together and support one another. Let’s go back to the foundation this country was built upon. Individualism. That’s what small business is about. And that’s what will be the essence of recovery for our nation. A business economy built on the shoulders of individuals willing to take a risk and build the American dream — their own business enterprise.