Marte Cliff has written a short but sensible article that reminds us to put ourselves in our customer’s shoes before we do any advertising or marketing. Make sure we are clear about why they should consider buying from us
From the article:
“No purchase is made without a reason. Make sure your advertising shows your potential customers why buying from you is in their best interests.”
Right on Marte! It’s a simple but critical point. We all need to remember to deliver the right message to our customers. If you’re sending the wrong message, you’re wasting your time and money.