Whether written on the back of a napkin or leather bound, you can have the greatest plan in the world and fail. In fact, most plans do fail. Some are destined for failure — no matter how great they are, they require too much to get going or the people behind the idea don´t have the right team or skill-set to get it done.
But many great plans fail because of something far more simple and controllable. People just don´t execute.
No matter what your plan, eventually somebody has to do something. Someone has to make a call, take a chance, make a tough decision, or make other people uncomfortable. Otherwise, you´re just spending a lot of time, money, and energy having conversations, sitting in meetings, listening to MP3 files, reading white papers, collecting books, and doing countless other things that make you feel like you´re making progress, but really are nothing more than treading water.
That´s the real secret to this guy´s success. Discuss, analyze, plan, act — a four step formula for success.