So you think it may be time for a facelift – for your restaurant, that is. We all know the feeling. Looking around we see the same artwork we have been looking at for years. Not old enough to be classified an antique, but getting as tired as we are of looking at it. We still see the old silk flower arrangement that has been accumulating dust in the upper corner of the back bar, and of course, the cleaning crew has yet to dust Robert Harrelson´s oil painting that was appraised for over $5,000.00.
What´s the answer? Look to your staff"?¦.
"?¦It may be time for a new uniform. You will be amazed at what a difference it makes to change the uniform of your staff with each of the changing seasons. It seems like a relatively small cure to the ever constant thoughts of should I remodel or leave it alone, but the freshness it brings to the dining room is a pleasant surprise.
Don´t think that you have to spend the weekend´s receipts on new uniforms. You don´t. Actually, a wardrobe upgrade is simple and boosts the moral of not only your staff, but is something your customers will notice.
A recent article in one of the national trade magazines drew a definite correlation between customer caliber and the style of uniforms that servers wear. Naturally, the torn tee-shirt ragbag outer wear that a hipster in a coffee shop wears to serve java wouldn´t fly at a three star pasta emporium with a wine cellar worth insuring.
Here are a few pointers on uniform selection;
1). Make sure it is not too complicated or expensive. You want staff to be able to afford more than one uniform.
2). Select colors that fir into your décor, but don´t be too trendy. Wearing last year´s colors isn´t that fashionable. Choose a palette that is pleasant to look at and enjoyable to wear.
3). To logo-ize or not to logo-ize? Anytime you can present your logo to the public it helps in branding your product and your name. A simple understated logo always works well on a shirt or blouse.
4). Buy extra. When purchasing uniforms, buy more than you think you will need. Someone will always come in with a dirty, wrinkled, stained or worn, uniform. Have a spare. I know of one owner who keeps extra pairs of black shoes in his closet to give to staff who favor brown.
5). Write down your uniform policy. Don´t assume everyone knows it.
6). Change with the seasons. You don´t need to change uniforms every time the weather changes but periodic changes in color, style, and combination not only appeal to the customer but may boost the morale of your staff.
Uniform redesign is a great way to add a bit of freshness to your restaurant, your staff, and the way customers perceive you. And while you´re at it, order a shirt for yourself.