Proofreading isn’t sexy. Proofreading isn’t fun. Proofreading isn’t easy. But if you don’t take the time to proofread everything you write — from email to marketing proposals to ad copy — you risk delivering the message that you’re careless and inept (regardless of what you’ve written).So don’t make yourself look like an ass. Instead, make time to proofread and your words will sparkle (or at least make you ass-proof).
Making proofreading a priority is the first and most important step (in marketing speak, it’s important to “buy in” to the concept of proofreading). However, execution makes a big difference in the quality of results. Like anything else worth mastering, proofreading is a skill; practice will improve quality and quantity. In other words, your writing will get better and your proofreading will get faster (not a bad ROI calculation).
Like most skills, coaching helps. Fortunately, Georganna Hancock of Writer’s Edge posted four easy-to-remember tips for better proofreading. Remember the acronym: TRPO