Oftentimes we can get too focused on making our press releases sound too editorial and formal. Don’t forget the power of the word “you” when writing a press release. What that means is if you’re trying to get a message through to a reader specifically and not a journalist or editor, it’s ok to use informal languaging in your press release.
Press releases are meant to be captivating not watered down editorial briefs at all times.
Use the power of “You”!