I really can’t discuss the power of a sell sheet enough.
Several very concrete truths exist about bringing a product to the marketplace. You must sell benefits. And you must have a lot of ideas.
An inventRight graduate just called. I can’t tell you how many times an inventor has called with a similar story this week alone. He bought our course and followed our advice. He studied the marketplace and he identified a hole and created an idea. He filed a Provisional Patent Application and developed a sell sheet. And he sent that sell sheet to his customer and potential licensee: a novelty gifts company (a company, I might add, I’ve never had any success with).
They called back almost instantly after receiving it. They “wanted to talk”. How could they move forward? What’s next? They loved the idea.
And that is why sell sheets are amazing. They don’t brag about how a product is going to sell millions and they don’t discuss how to move forward with an idea. They simply lay out, in simple terms, the benefits of an idea. Because if the benefits of an idea are clearly identified and those benefits are strong, they speak volumes. They practically shout at the potential licensee, “You need me! You want me. You can’t do without me!” And most importantly of all, “You can sell me to your customers!”
You don’t even need a patent or a prototype to create a sell sheet. You need benefits. What kinds of benefits does your current idea offer?
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 25 years. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to educating inventors about selling their ideas and the skills needed to succeed. You can ask questions and get advice on the inventRight forum, check out the resource center, and listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.