You’ve regularly heard me stress that you don’t need to be an amazing salesman to effectively “sell” your product to potential licensors or manufacturers. If you’ve studied the marketplace and if your product has a sincere benefit that’s clearly conveyed, my experiences have taught me that a strong sales sheet can and will do the work for you.
This is all true. But I was recently reminded how powerful it is to meet someone in person, to really look them in the eye and to put a face to a name. It’s not only important in the first meeting, but in the second and third and fourth.
The process of bringing a product to market requires so many people. It’s really a team effort. I’m not advising you to simply befriend your product’s marketing manager. I’m advising you to befriend the man or woman who oversees the floor operations of your product’s manufacturing plant. I’m asking you to befriend the receptionist, the employees in customer service, and the individual who sweeps the floor every night and takes out the trash. ALL of these people are integral to the success of your product – each contributes to its progress. It takes a lot of people to support dreams and ideas. Build relationships with all of those involved.
There is only so much you can accomplish over the phone. If you have the time and resources to physically meet these people, please do so. Let them know who you are, who your family is and what you stand for. Bond in person. When people feel your passion, they can take ownership in it. Let these people have some ownership of your product, so your success is also their success.
And that, you can’t accomplish with a sales sheet. I’ve seen it again and again. It’s more than business. It’s loving and knowing people.
inventRight: Helping to Bring Your Product to Market