by Mark Thomson
“Call it cavalier, but my first question to Fortune 500 CEOs and startup entrepreneurs alike is, “What’s your story?”
What strikes me is not how different, or how similar, the answers are, but how hard it is for nearly everyone to answer that question in the first place. Before reading any further, and before casting any stones, pause for a moment and ask yourself the same question. ”
– This article makes the good point that a Brand is a story. Many small business owners ignore Brand as something that belongs to the big boys but using Brand in your small business is a powerful force. It tells your customers your story, what they can expect from you. It helps you achieve consistency and motivates your employess. Brand is a rallying point and is something that you can not afford to ignore. -ed.