While we are in a downturn, successful business people know how to make money in a good or bad economy. Now is not the time to retreat, but to reposition your money wisely to help you grow your business. Investing in a business coach can help you supercharge your revenue growth while everyone else is shrinking back.
So what is the difference between a business coach and a consultant? Instead of getting paid for billable hours or project work like consultants, business coaches get paid for the value they deliver to clients. A consultant completes projects for you based on their own technical expertise. A coach mentors you in growing your business, so that the incremental cash flow more than pays for a customized business education.
A good business coach will provide business owners with awareness, education, and accountability through weekly coaching sessions and other business success tools.
Awareness of the possibilities in your business;
Education in business building best practices;
Accountability to achieve peak performance.
Business coaches will help business owners become aware of their blind spots and the possibilities in their business. They should be providing information to help build business best practices and close the gaps and accountability to meet performance objectives.
When seeking a business coach, you might ask another entrepreneur for a referral. Or search the Internet and look for companies that have a track record and referral base. Be sure to interview the business coach before you hire them. The goal is to form a productive partnership and if you can’t communicate well with your coach, the relationship won’t work.
Brian Miller is a seasoned veteran in the business coaching industry and is an executive for three business coaching franchises under the banner of FranchisEsource Brands International (www.franchisesource.com).