Could your store pass the one-minute test? Give it a try. In this morning’s Atlanta Journal Constitution, reporter Rachel Tobin Ramos wrote about Home Depot executive Marvin Ellison.
Ellison is Home Depot’s executive vice president of U.S. stores, and he told Ramos that he can tell in the first 60 seconds what a Home Depot store is like.
When he arrives at a store, he said in the article, he looks at the front apron for an inviting presence. He checks to see if employees are helping customers load purchases into their cars.
When he walks into a store, he glances around to see if associates are assisting customers. He notes whether or not the store is clean and whether anything is blocking the aisles.
Here’s an idea: Ask a merchant from your town or a neighboring town to do a 60-second check of your store. Invite them to come unannounced and make notes of what they see in the first minute. You might learn a valuable lesson.