When I was a little girl, it was a special morning when Dad would make a trip to the local bakery and return with warm, freshly baked goodies. My nose knew immediately when he walked through the door as that wonderful fragrance filled the house. Bear claws, cream puffs and jelly doughnuts, all for my choosing.
Those days of the local neighborhood bakery have nearly disappeared as major chains have taken over. Seldom do children today get to experience the delight of stopping by for a special treat and admiring the array of taste treats. Instead the bakery is just another section of the mega store.
Well, there may not be many small, neighborhood bakeries left, but a new program aims to keep those small bakers going strong. The Retail Bakers of America (RBA) is launching a sales program exclusively for its members. The program — 10 in ’10 — is targeted at retail bakeries and provides the necessary tools for them to increase sales by 10 percent in a year.
Participants in the program receive an introductory video along with a corresponding workbook which leads the bakery store owner or manager through an evaluation of their business. The program covers 10 essential areas of the bakery business that will help improve sales.
The RBA has been working as a business partner to retail bakers since 1918. The 10 in ’10 program is open to retail bakery members of the Retail Bakers of America only. To learn more about the program and the organization visit www.retailbakersofamerica.org.