I travel about 25% of the time these days and on most trips have to rent a car. Now, when you travel the last thing you want to deal with when you land is a line, uninformed reps, lost reservations just general crap right? So why doesn’t every rental car company work like Enterprise (who I love by the way). With these guys when I get to a city they meet me, keys in hand, know my name and get me on my way quickly. The thing I take away from this is that these guys know their client- they know that time is very valuable to this group – they know that “after a flight” they don’t want to “wait” any longer – they know that after being treated like cattle a little personal attention and good manners makes the service memorable and therefore more valuable.
You should do this too. Think about your business and what the key frustrations your client base deals with them come up with creative ways to solve them. Not only will you keep your clients with you – but you may even discover that they will pay more for your service…. Enterprise did it – we do and you can too. Email me at email@example.com and I’ll send you a list of 5 ideas to get you thinking about this.