How important is franchise training within the overall franchise process?
Training is only second in importance to the success of a franchise. The first, of course, is a well thought out decision (via due diligence) as to whether or not the franchise is worth buying and a “good fit” with one’s personality and abilities (financial and otherwise).
Training is so important that the Federal Trade Commission requires franchisors to outline in the UFOC what their training consists of in terms of topic, number of hours, manuals, and who (title or person) is teaching each subject.
In addition, one must consider what “kind” of training is to be offered. On the one hand, a new franchisee to a printing franchise may have worked for years in that industry and already knows paper, inks, and processes. On the other hand, that person may know nothing of “how to run” the business, and therefore, would probably fail if they were not taught the business management side. Naturally if a person knows nothing of the industry, a full list of “how-to” must be taught.
Due diligence is critical to making good decisions, and examining the training package is part of that decision making process.