Most companies have long since launched a Web site. However, it’s not enough just to have a Web site, it has to be good. Think of it as your most persistent communication vehicle with customers and prospects.The great thing about a Web site is that it’s accessible to an enormous volume of people from almost any location. In addition, you can change it whenever you like, unlike an incorrect listing in the yellow pages that you must live with until the next edition publishes.
According to recent Revenue Magazine study, there are five qualities that are crucial to a successful company Web site. According to the study, good Web sites:
* Update information frequently
* Are easy to use
* Present quality content
* Respond to inquires within 24 hours
* Load quickly
Miss any of these points, and you’re not maximizing the value of your company Web site.