How can the business reputation of one franchisee favorably or unfavorably impact the reputation of other franchisees?
Obviously, poor products or services delivered by one location (franchised or company owned) will negatively impact the perceived quality of other locations in the network. It is the franchisor’s inherent duty to protect the reputation of its brand and its network of operating units by monitoring, evaluating and counseling with the ownership and management of every location regarding performance.
An element critical to quality franchising is “consistency”. As the saying goes, “the devil is in the details”, and that holds equally true in franchising. The franchisor that allows inconsistencies in look, behavior, products, services, or hours is not protecting its brand or its franchisees’ investment. For more information, go to BibbyGroup.com.