In sales training sessions, I remember saying many dozens of times:
“What happens between Thanksgiving and New Year?”
Answer: Not much.
At some point, especially in the over-commercialized U.S., we write things off to the holiday hustle and bustle. Business owners figure they can’t get much more done – and succumb to the hectic feeling of potential travel, visiting relatives, supersized meals, and more to do.
WAIT! You can plan your business to succeed during the holiday season here in North America and beyond. Here is what you need to do:
PLAN your goals for the rest of the year – November through December.
IDENTIFY how you will kick off 2008 with a big start.
KNOW when to cut into business hours with personal time – especially if you are a very small business.
If you are in sales, and responsible for some or all of your company’s revenues – you must work a plan diligently to get through this time. In the U.S., we already see prices slashed, sales on, and it isn’t our Thanksgiving holiday yet.
WHAT do you plan to do to stay on track? Email me your comments or post them below.