I’ve said this before a few times, but it bears repeating: In the future, blogs will largely cease to exist as a unique entity and will become what they are in their technical essence, content management systems. They will become simply the way people update their websites, and be one application among many in the new participatory world of the Web 2.0.
This is already being done in fact. For example, this very blog here at AllBusiness.com is not really a blog, but a series of articles. (In my view, if it doesn’t allow reader comments and trackbacks, it "ain’t" a blog!) You’ll note that we are not referred to as "bloggers" either, but as business advisors. Yet, if you look underneath the hood, you’ll find that the content management system which allows each business advisor to update his/her articles is Movable Type, one of the most well-known and widely-used blogging platforms around!
I’m not knocking Allbusiness.com’s practice. It’s really representative of the future of Internet publishing as I said. Blogs will find their way to becoming the new lightweight CMS systems most companies will use to update their websites. That’s not to say blogs will be ubiquitous, but very popular to be sure. I mean, there’s no reason not to use blog platform technology, it’s so darned easy, and it doesn’t consume great amounts of IT department resources…and, by comparison, it’s cheap!
I’m not a technologist nor a technology historian. I just try to keep up with what’s going on relative to business blogging. This is the future I see. Agree, disagree? Let me know by emailing me…after all, you can’t leave a comment you know.
Powered by Qumana