The fourth roadblock that prevents inventors from achieving their dreams is their fear of rejection. When I began inventing some thirty odd years ago, I too shared this fear. In fact, most people do! It’s in our nature to shy away from situations in which we may be rejected. But most inventors don’t realize that rejection is a common, frequent, necessary aspect of inventing: its simply unavoidable. And oftentimes, it can even be helpful and educational. If you want to license your product, you’re going to have to get over your fear of rejection. The more companies you call, the higher the possibility of licensing your product. This is a rational fact. So why do so many inventors continue to be so afraid of calling companies? Unfortunately, inventors often become too attached to one idea or product. It’s their baby. It’s their dream. They really do love it. And they can’t stand to have it be rejected.
What do I do to conquer my fear of rejection? I get inspired. I’ve been reading the same book for inspiration for three decades. It’s a source of confidence. It keeps me going, when the going gets tough (and it will). It motivates me to make call after call, rejection after rejection! It’s called “The Magic of Thinking Big.” I recommend you check it out. What inspires you? What motivates you to do things you wouldn’t normally? Rely on sources of confidence to help you get over this fear. And frankly, feel that you deserve to be playing the game! Because you do. We each deserve to show our ideas to the most powerful companies in the world.
Do I still fear rejection? Sure. But I don’t let my fear stop me from doing what I need to do. I’ve learned to love the excitement, the adrenaline I feel before I’m about to make a call or seal a deal… even my sweaty palms! It’s still hard for me. But I do it.
And finally, remember that you don’t need to be a professional salesman to sell your product. Your product is going to do most of the talking for you. Believe in your product – won’t someone else, if you do? You owe it to yourself to find out!
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio
show on inventing. Get In The News, list your invention to have media
outlets find you for news stories.