It’s so refreshing in these days of (more than I have time to read business books), that I had the chance to read Dr. Linda Ford’s “The Fourth Factor: Managing Corporate Culture”. The book expertly addresses what we all know exists in terms of corporate culture and it being what Ford terms “the 800 pound Gorilla” in your organization.
Ford’s book focuses on how important it is to manage the “fourth factor” which is culture so that your leaders and employees can thrive as they should.
The book is a superb primer for companies to access in terms of understanding and managing their business culture. Dr. Ford is a widely respected consultant who focuses on helping companies create and implement execution-focused strategies. She has over 30 years of experience as a corporate manager and successful business owner. During her 15 years in management, sales, software development, and training in global technology companies, Dr. Ford learned first hand how to identify and overcome the obstacles that prevent organizations and leaders from achieving their goals.
If you’re tired of wasting time on office politics, concerned about how to best attract and retain top notch talent and want your organization to achieve greater results this book is for you.
It will help you start the conversation about that large Gorilla in the middle of the room named “culture”. As Ford says, “Companies can strategize to grow or to reverse negative trends — but because, “culture eats strategy for lunch,” a failure to factor culture into the equation will doom even the best-conceived strategy.”
Ford’s book outlines these directives:
* Question rigorously
* Include respectfully
* Commit responsibly
* Experiment relentlessly
* Integrate radically
* Connect, really
Each chapter focuses on one directive and then offers behaviors that will make the directive real and relevant to your organization.
The book has been heralded by folks such as Jonathan Schwartz, CEO of Sun Microsystems and Ross Garber, Co-founder of Vignette.