If you´re considering a blog for your business and aren´t sure where to start, I suggest you start by asking yourself what truly is the most important consideration of all — Do your primary customers currently shop or seek purchasing information on-line for the products of service you sell? It the answer is no, stop right here and move onto other marketing tactics and strategies. A blog won´t help your business.
That really is the primary consideration, yet it is rarely discussed. Blogs aren´t magical. If your primary audience isn´t already on-line, using the Internet to make purchases or qualify their buying of the goods you offer, having a blog won´t change that.
Blogs are part of a web and marketing strategy. And like any tactic or strategy, just because you can, doesn´t mean you should. Follow your primary customers and market to them where they look and qualify the goods you offer.
Have you come across a business blog that really shouldn´t exist?