What is the main reason the entrepreneurial spirit sometimes brings the best out in a franchisor?
The franchisor, regardless of ones distaste for this analogy, generally represents the parent or guardian in the relationship.
It is the franchisor’s role and responsibility to constantly improve the system to keep it fresh and current in the marketplace, and at the same time find competent franchisees to train and properly use the system.
The franchisor, at least in the beginning stages, is usually the founder of the business, the one or ones that best understand its creation, its systems, and its appeal. Whereas the franchisee is expected to execute the purchased “system” without much questioning, the franchisor is charge with the ingenuity and creativity to make and keep the system viable.