So every expert you talk to tells you a list is a must. A list of customers and prospects you can approach again and again. To keep in touch with “just in case” they may want to buy what you have to sell.
Are they right?
Yes and no. Lists can be overrated. And a list can be full of tire kickers who will never buy. But a list can also be a goldmine of people who jump at every single offer you make.
How do you tell the difference? It would be nice if each member of your list wore a sign on their forehead that contained a special mark, but sadly that isn’t so.
So you need to do the next best thing. Just like spring cleaning, you need to occasionally clean your list. Have everyone “resub” through an online process that makes the task easy for you. This will reduce the size of your list, but make your time spent sending them messages a whole lot more worthwhile.
Once a year is a good frequency for cleaning the dead wood from your list, but it will pack a bigger wallop to your list numbers. Every six months is better.
What do you think? Do you clean your list? Why or why not? Leave me a comment.