Last Saturday was hectic.
I was in town for just one day between trips, I had a “To Do List” a mile long and an early flight out the next day.
If you guessed I was in no mood to have my time wasted, you’d be correct.
Which is why one of my shopping experiences that day stands out.
I stopped at our dry cleaners. It’s a franchise store (The Dry Cleaning Station) and it’s new in town. They use environmentally friendly chemicals and the owner is involved in our community. They support the Chamber of Commerce, they sponsor charity fundraisers. They get involved and get things done.
So, we give them our business because no other dry cleaner in town does all these things.
But now they have one more weapon in their marketing arsenal.
When you become their customer, they automatically track your purchases. When you reach a certain level, they give you a credit on your account.
Last Saturday, my credit was $10.00.
I was surprised because I never signed up for any “frequent cleaner” program. So I asked her about it.
She said she discovered that their computer system could do this automatically, so customers wouldn’t have to always ask for credit. Nor would they have to carry a little card (like so many other programs).
For her, it was a no-brainer because this made it easier on her customers and her staff.
I like this because it rewards customers for their loyalty without making them work for it.
Too many so-called loyalty programs are so much work that they lose their appeal. It makes me think the companies don’t respect my time! (Nah! That would never happen, would it?)
In a world where big companies pay people to create ways to waste their customer’s time, this dry cleaner is refreshing. The owner did something that thousands of big companies have failed to do with their loyalty programs.
She put her customers first.
Call me a fan.
And call me a loyal customer too!