The day of the independent retailer has arrived, according to Atlanta interior designer Victor Moldovan of Moldovan Interior Design.
"I think that this is going to be a new era for smaller retailers to make their mark if they have very edited, much less generic assortments of merchandise," Moldovan says.
"I think people are looking for a more specialized shopping experience now. We are so "over-chained,´ especially with all of the consolidations of department stores and specialty stores. This is a great time for independents to make their mark, but they´ve got to do it well, and they´ve got to present a well-edited sense of fashion in their store. If they do," Moldovan says, "they´ll have loyal customers."
In case you have missed the last several Retail Strategies postings about Victor Moldovan, here is a quick summary of his advice for up-market retailers. First, create a sense of discovery in your store to keep shoppers entertained and browsing. Second, rotate your merchandise monthly, if not more often. Third, use accent lighting. Finally, design your store in such a way as to keep customers moving through it, with plenty of displays to pull them in and keep them interested.
Sounds like a plan.