In Twyla Tharp,s book The
Creative Habit, she talks about luck and where it comes from. Her examples
deal with the dance and theater context, but some of her ideas apply to
marketing and selling, as well.
Here’s one: “I don’t
use [the word luck] lightly. Generosity is luck going in the opposite
direction, away from you. If you’re generous to someone, if you do something to
help him out, you are in effect making him lucky. This is important. It’s like
inviting yourself into a community of good fortune.”
This is one of the feelings or attitudes necessary for long
term business success. First you give, then you get. Dr. Robert Cialdini
supports claims like this statistically in his excellent Influence:
The Psychology of Persuasion.
gather followers. Those that develop useful email newsletters that support
their eBay businesses inevitably prosper. There are other techniques that “link
up” the selling process, like making
offers and closing
throughout listings. However, this spirit of giving should be at the heart
of every entrepreneurial undertaking. The reason why you give doesn’t have to come from some
touchy-feely new age place, either. You can be on a quest for
self-aggrandizement. That’s ok – as long as you’re providing others with value
and opportunity. You can truly want to help people lead easier, safer, more
prosperous, healthier lives. Maybe that’s even better. Who knows? Whatever helps
you take action and do the work should be good enough… And the world turns.