Video is not the next big thing. Video is the big thing right now. Everybody’s doing it and The Blog Squad is no exception.
As you’ve seen from recent posts on this blog, on Build a Better Blog and Writing on the Web,
we’ve been learning about video and how to use it to market our
business services. I’ve even set up a blog just for posting our business blogging video tips.
As simple as a lot of the tools are now, there is most definitely a
learning curve so I’m taking this opportunity to tell you how I’ve been
getting up to speed on the video thing: what classes I’ve taken, what
software I’m using and what equipment.
The first thing I’ve learned is that shooting the video is the easy part. With a Flip Video camera
or a good webcam, it’s almost as easy as point and shoot. Of course,
you need to know what you want to say and show so there is some prep
involved, even for a 2 minute video.
If you’ve read this blog in the last 9 months, you know we’re crazy about the Flip Video. It’s cheap, easy to use and produces good quality video. I’ve also invested in a Logitech QuickCam UltraVistion.
I prefer the webcam when I’m creating videos at my desk. It’s stable,
got a good microphone and produces high quality video. The Flip is
great for taking to seminars and conferences to capture impromptu
interviews with colleagues and clients.
Now what? You’ve got a video but it’s not perfect. How do you edit it?
The Flip has simple software that is loaded on the camera and opens
when you attach the USB to your computer. If you want to do something a
bit better, you can use Windows Movie Maker which comes preloaded on
your PC. I think the Mac has iMovie on it.
If you want something even better, which I eventually did, then move on up to Sony Vegas Movie Studio 8.
It’s about $75 and you can get a free 30 day trial to test it out. The
problem I ran into was time. I have no problem poking around a software
program to figure out how it works, but this one I knew was going to
take awhile since video editing jargon is totally foreign to me.
So, I invested in tutorials by the Internet Video Guy, Mike Stewart. For $97 he has a program called How to Make a DVD
and includes some simple tutorials on how to edit video with Sony Vegas
Movie. This was an excellent investment. The tutorials got me up to
speed fast and showed me the basics of what I needed to know to add
captions, position them where I wanted, edit bits that I didn’t like,
and render the movie into a proper format.
The first two minute video took me about an hour to figure out. Now,
a 2 minute video takes me about 10 minutes to clean up and render, if