And. But. Because. We were all taught you never begin a sentence with any of those words. It’s not proper language. But that’s how most people speak.
I make more grammatical errors than most people and am a life-long student on the proper use of words, tense, and punctuation. I am master of the fragmented sentence. Thanks to spell checking software, I´m able to mask further embarrassments.
Yet, I´ve been told I can effectively communicate with my audience through writing. Do I write better than I think I do? Or is my audience as illiterate as I am 🙂
Who are your audiences? And in what ways do you manipulate voice, grammar, point of view, and more, to speak to them? That’s how Jonathan Kranz closed a great post while guest blogging at 800-CEO-READ.
Jonathan makes an excellent point…focus your customer communications on your customers, their tone, their language, their way of communicating. There is no right or wrong way to communicate as long as you’re speaking in language appropriate to your audience and speaking to them in terms they understand.
Excellent and encouraging advice. Here’s Jonathan’s full post. Enjoy!