How many times in your business did you end your day, by just wishing your potential customer would say a resounding “Yes” to your services or products?
Just what are the factors that cause one person to say yes to another person?
Do you know the six psychological secrets behind our powerful impulse to comply? Do you know how to put those secrets to work on your behalf?
Do you make a regular practice of writing your sales goals down? Do you understand and know how to apply the “theory of social proof.”
Do you understand “the rule of the few” and scarcity and how you can benefit from employing the technique?
The Journal of Social and Clinical Psychology termed today’s Must Read Business Book, “…a proverbial gold mine.”
This singular book has enjoyed more than a quarter of a million copies sold worldwide.
The Journal of Retailing is quoted as saying, “Influence should be required reading for all business majors.”
If you only have time to read one Must Read Business Book this year, I strongly encourage you to order The Psychology Influence of Persuasion by Robert B. Cialdini, PH.D.
This book was recommended at an AWAI conference I was lucky enough to attend last week, and I immediately ordered it and read it. I’m now on my second reading of the book and with highlighter pen in hand, and am still completely riveted by its content!
The book is outstanding in its depth of knowledge and presentation. If you’ll get this one book, you’ll look at the world of selling and persuasion in a whole new fashion.
Write me after you’ve read it and tell me what you think about the book and I’ll share those posts on my blog.
P.S. (Hurry, the book is selling out fast on Amazon!)