Thanks to Pam Slim, I’m reminded of what “matchmaking” can do for your business. Pam explains that, ” A good matchmaker is someone who constantly looks for ways to connect good people, ideas and institutions without the expectation of payback.” She is quick to point out that without the expectations of payback is an important but difficult part of the formula. Just several of her examples of what you can do as a matchmaker are:
- Share a great story with the press
- Forward information to someone who can use it
- Refer ill-fitting perspective clients to someone appropriate
Keep doing it and avoid the traps she says kill matchmaking, and you will come to be known as a “go-to” person who is well-connected, open and generous. It’s a great reputation to have.