‘Twas the night before Black Friday, and Gina Lee’s family gathered to map out which stores they would hit and when. “You can’t go everywhere,” says Lee, a veteran Black Friday shopper from Corona, Calif.
“We had all the ads from the newspaper, and we had a pile for, ‘OK, this one’s out; we don’t need anything from there,’ and then we had the pile, ‘OK, these are where we need to go,’ ” Lee says.
Her 16-year-old son, Paul, was designated to stand in line at a skate and surf shop while Lee, her daughter, son-in-law and granddaughter went to Target and Mervyn’s, which opened earlier than the skate shop. “They were all within walking distance of where we dropped him off,” Lee says.
At Target, the Black Friday sleuths bought movies and DVDs of TV shows. Some that regularly sell for more than $40 were theirs for only $15. Plus, Lee says, “They always have a lot of DVDs for like $2.98 and $4.98. The kids always get some movies because they’re always a good deal that day.”
Back at the skate and surf shop, the Lee contingent was among the first 10 shoppers in the store, thanks to he fact that Paul had held their place in line. As a result, they got in on a three-shirts-for-$20 deal that was unavailable to later shoppers.
“It really is fun,” Lee says, “especially when you’re with the rest of the family and make it a tradition. It’s great.”
Next in Retail Strategies, read an assessment of the day from expert shopper Lee.