One recent piece Shari wrote has to do with the importance of titles in garnering high search engine rankings. Here’s a bit of what she had to say that I felt was of particular importance to blogs…
One of the most important tags for “natural” or “organic” search engine optimization (SEO) is the HTML title tag.
HTML title-tag content is important for positioning and providing a call to action. All major crawler-based search engines (Google, Inktomi, etc.) use title-tag content to determine relevancy. Additionally, much of the title-tag content is the hyperlink in search engine results pages (SERPs).
Write for your target audience when you create HTML title-tag content.
There’s a very important point I don’t want you to overlook: Blogs make optimal use of blog post titles, as it turns them into HTML title tags and makes them part of the unique URL assigned to each post.
I would suggest using one keyword in every post title and mimick the use of that keyword in the copy of the post. Don’t keyword stuff titles or posts as it makes for very artificial sounding copy. Keyword stuffing is a no-no where search engines are concerned anyway. You did know that, right?
Needless to say, title tags are a vital element in getting search engine attention. Blogs know how to make the most use of that element, which is just another reason to consider using blogs are part of your online marketing plan.
[Here’s a link to an article on the same subject by SEO specialist Wayne Hurlbert.]