Brandweek, in an early peek at a study set to released next week, reports that consumers like the personal touch when it comes to gift cards.
To attract buyers, Steve Miller writes, retailers should provide the option of personalizing gift cards. Why? Because, despite their popularity, gift cards are still considered impersonal by consumers. In fact, that is the top objection shoppers have to gift cards.
As you know, gift cards are gaining in popularity as holiday gifts, so now would be a fine time to investigate personalized gift cards for this year’s spending season. May as well eliminate an objection now that you know what it is.