Whatever business you’re in, your success will likely depend on how well you serve your customer base (whatever that may be). One way you can garner good customer relations and earn repeat customers is to always be thinking in terms of what “extra” service you can provide for your customers and prospective customers.
For example, when their item ships and you send a shipping notice, don’t just send them the tracking number. Also include the URL where they can track the package. If you use an auto-emailer, make sure to configure it to do this. Another example, if someone asks for a quote on an item, don’t just quote the item or items. Total up the items, including an estimate for shipping. Yet another example, if there is a backorder on a customer’s order don’t just email them — call them up and tell them. Take the opportunity to introduce yourself and let them know you’ll get their backordered item as soon as possible.
These may seem like small things but these are “sticky” practices which will help your customers and prospective customers remember you. Opportunities for doing something better are always present and we only have to look for them.