Webster’s defines “thank you” as a “polite expression of one’s gratitude.” I define it as a powerful way to boost any PR outreach initiatives you have. Just seeing those two words probably made half of you want to see what this post was about.
Because we all like to be thanked for what we’re doing and we’ve all been taught (hopefully) to say thank-you. Sometimes we say it even if we don’t mean it, just to be polite.
How does this relate to PR in business and how can you utilize the power of thank you’s to build your PR?
As Nike says, “Just do it.”
Every single time there is a topic covered in your sector in the local print or radio/tv news, take time out to write the reporter or journalist and thank them for doing such a great job on covering that angle. And while you’re at it, tell them a bit about your company and encourage them to feel free to contact you for information on the sector anytime.
Imagine if you just used those two words as a follow-up to all your existing PR efforts. “Thank you for covering our company.” “Thank you for bringing that valuable point up in your article about this sector.” “Thank you for sharing the positive things our company does in the community.”
Take it one thank you a time, and mean it.
You’ll be surprised at how much your company will benefit by you or your media director’s directed efforts toward thanking those who cover you.
And by the way, thank you for taking time out today to read this blog!