In the not too distant past
creating a video message to distribute to employees was a major and expensive
undertaking. The $30,000 and $50,000 plus budgets were reserved for the
introduction of major initiatives, management conferences and new employee
orientations. A message from the CEO could be produced at a lower cost since it
involved one talking head on a screen. Once the video was produced, edited and
checked copies were made and a schedule for distribution was established. When
can we get VCRs set up in cafeterias in remote locations?
Create a video this
morning and distribute it to all employees within minutes. Basic webcams and
simple, inexpensive, point and shoot cameras have made the process easy and
accessible. With the proliferation of YouTube and addition of video to web
sites and blogs viewers no longer expect perfectly polished, slick
presentations. With a few clicks you can purchase the equipment online or stop
by a local electronics store and leave with one bag containing everything you
Shouldn’t we hire a production company?
If you have the budget and
want to spend the time you can certainly hire a company to produce video
content and manage the whole process. There is no reason why you can’t keep it
simple and complete all of the work using talent right in your workplace.
If the task of filming and
uploading content seems too daunting ask for volunteers from your organization.
There is bound to be an employee who would love the idea of showing off their
video skills and spending some time filming and editing. There’s probably a
team that will share the responsibility.
What do we talk about?
Employees want to know what’s
going on. A video message is the perfect way to communicate results and
expectations. It should not be a rant about how poorly a division performed but
it can be a summary with goals and plans for improving results.
new plans and philosophy are perfect video content. The VP of Human Resources
should not announce a layoff on screen.
While content does not need
to be tightly scripted it should be thought out and reviewed before screening.
With the mobility of small cameras the CEO message can move beyond a talking
head. It can be taken in different work areas and include conversations with
employees or clips that include comments and supporting statements from others.
How do we get employees to watch?
Video content can be posted
on YouTube, a company intranet, in a blog or sent in an email message. YouTube
allows users to restrict viewers so you can select your audience. A company
intranet will provide a similar level of restriction.
A blog is a great way to
discuss philosophy and share ideas. The videos can be inserted in posts or be
the entire content. Find examples by looking at business publications, YouTube or
simply search “video messages from CEO.”
The AllBusiness Video Library includes 600 terrific titles right here.
When you find success using
video messages share the experience. We’d love to hear about your results.