Many of you have written asking for information on my book, Telemarketing Success for Small and Mid-sized Firms. Below is a link to an except.
While many people do not think of telemarketing as a skill, believe it or not, it is. Keeping someone interested enough to give you information on their buying habits takes real skill. That is why I created Telemarketing Success for Small and Mid Size Firms, the new book for every businessperson looking to enhance his current marketing program. Geared towards small and mid-sized firms, this powerful marketing tool is based on the simple principle of developing new markets utilizing the artistic skill of telemarketing.
Telemarketing Success for Small and Mid Size Firms is a step-by-step guide to telemarketing and business development written by a 26 year veteran of the business. While small in text (only 114 pages) it makes for a quick read and offers lots of helpful tips on business development. As a telemarketer for over twenty years, I have performed every form of telemarketing there is-appointment setting, lead generation, market research, sales and customer service. I have spent my life helping to build businesses from the ground up. As a consultant, I now spend my time lecturing and educating business owners on telemarketing and business development techniques.
"Telemarketing Success for Small and Mid Size Firms is different from other sales and marketing books because it is written from a telemarketer´s point of view with practical tips for every type of firm. It also deals with the psychology of telemarketing, demystifying the stigma surrounding call reluctance. These are the same topics covered in my workshop and written as though I´m right there in the room with you.
Telemarketing Success for Small and Mid Size Firms * By Tony Wilkins
Publication Date: September 16, 2004
Trade Paperback; $20.99; 114 pages; 1-4134-6441-6 * Cloth Hardback; $30.99; 114 pages; 1-4134-6442-4
Below is information on my workshops which compliment the book
Telemarketing Success for Small and Mid Size Firms-Workshops
With Author, Tony Wilkins
B2B telemarketing is still one of the most effective ways to reach potential customers. An effective telemarketing and business development plan can make the difference between landing a coveted account, and waiting for the phone to ring. And because everyone hates making cold calls, there is Telemarketing Consulting Services, Inc. Tony Wilkins, author of Telemarketing Success for Small and Mid Size Firms and owner of TCS Inc, has designed this interactive workshop to help sales professionals jump-start their sales and marketing campaigns, fine- tune their telemarketing technique and generate more sales than ever before. Topics include:
Part One: Introduction to Telemarketing-Learn the basics from the psychology of telemarketing (the myth behind the stigma) to effective scriptwriting, scheduling appointments and generating leads.
Part Two: Making that first call, role-playing exercises, cross selling techniques and overcoming call reluctance. Setting and achieving goals, setting up a filing system for leads. Effective closing techniques, getting past the gatekeeper, finding new markets, and call lists that cost next to nothing and target marketing 101
Mr. Wilkins, a 26 year telemarketing veteran, conducts monthly workshops at Fort Mason Center and will be teaching at the Small Business Administration and The Learning Annex both in San Francisco. He also conducts in-house coaching sessions for a select group of clients throughout the U.S. and Europe.
I hope you all get a chance to pick up a copy for yourself and your entire sales staff.
Tony Wilkins is the author of "Telemarketing Success for Small and Mid-sized Firms available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at firstname.lastname@example.org or phone 415-267-4872 .If you´d like to be notified of a new posting for this column ,please contact Tony Wilkins at email@example.com