Yesterday I posted information on my Cold Calling Workshop at Fort Mason Center in San Francisco. This next workshop is designed to compliment the first one. I created this workshop as a way for small business owners to create cost effective promotional campaigns that are both simple and cost effective. Cold calling is not enough to keep businesscoming in hte door. You need to also keep your name in front as many people as possible without breaking the budget. These tips will help you do just that. Another great thing about the workshop is that becasue it’s right after the cold calling workshop on the same day,it alows you to see how both cold calling and business promotion work hand in hand. Both workshops are also great networking vehicles. I hope to see you there ……
Effective Sales and Promotional Ideas for Small and Mid-sized Firms
268 Bush #2518 S.F.,Ca. 94104 E: firstname.lastname@example.org P:415-267-4872
With Author/Columnist Tony Wilkins
Like most business owners, you probably spend a lot of time, energy and money promoting your business. Referrals, telemarketing and e-mail campaigns are the traditional mode of marketing your product or service. Unfortunately, promoting your firm just one way is no longer an option. Small business owners need new ways to get the word out about their service or product. That´s why this interactive workshop was developed to help increase sales performance like never before.
Tony Wilkins, Author of "Telemarketing Success for Small and Mid Sized Firms´ shares his innovative business promotional and sales ideas with today´s sales professionals. Mr. Wilkins is a 26 year veteran of the telemarketing and business development industry and a contributing guest columnist for the East Bay Business Times. He also teaches business development and B2B telemarketing workshops at the Small Business Administration, the Small Business Development Center, the Learning Annex and Fort Mason Center throughout the U.S.
Some of the topics covered include:
ï?? Become your own Promotions Dept!!!!
ï?? Creating a need for your product or service
ï?? Probing sales techniques
ï?? Getting your product/service noticed by more prospects
ï?? Marketing yourself as an expert
ï?? Making money as a paid speaker/lecturer
ï?? 20 cost effective tips for getting your name in front of your target audience
ï?? Direct mail designed to increase sales(hint: more effective than business cards)
ï?? Creating a buzz about your firm through the written word
Detach and return with payment to: TCS Inc. 268 Bush #2518 S.F., Ca. 94104
Place: Fort Mason Center Room C210 415-441-3400 Please RSVP-Limited Seating
Dates: Wed 3/29/06, Time: 1-3pm
Cost: Pre Registration-$75.00 per person Door: $95.00 per person
Number of attendees________ total cost___________
To order "Telemarketing Success for Small & Mid Size Firms"
Firm __________________________ Address_______________________________
*Cost: Hardcover $30.00 Soft Cover-$25.00 Total # of copies__________
(Shipping & handling free if ordered thru TCS) Total Amount Enclosed____________
TCS Inc Ph: 415-267-4872 e-mail: email@example.com Or order my book online at www.amazon.com, www.xlibris.com (in select stores in 2006) Or register on-line at http://stores.ebay.com/TELEMARKETING-SUCCESS Pay pal /cash/checks/money orders accepted. Sorry no credit cards"?¦yet.
Here´s what workshop attendees had to say"?¦.
I am writing this email to SBA to express my true appreciation for the April 6th Telemarketing class lead by Tony Wilkins. I had been stuck with how to start my phone calls, for my event planning company; and Tony was able to get me to break through that barrier, and get me on a productive path. Since this class I have made some very significant steps.
Tony has a way of generating creative thinking that absolutely lets you flow to the next level. Tony taught us steps from picking up the phone; walked us through various dialogues, to getting a meeting (which has worked for me with Garter Dataquest — thanks!!) He has a way of individualizing the telemarketing business that “just fits” for the different business types. Tony’s teaching wasn’t limited to phone calls; he also provided critical information for lead lists, to which I am thankful.
Julie Davis Purrfect Planner- Corporate Event Planning
Office: 925-634-3210 firstname.lastname@example.org
And don´t forget to sign up for our Telemarketing Success Workshop Series or our Target Marketing and Business Resource Group. Both are great ways to network with other professionals get referrals or get ideas for increasing your business revenue.