Technorati has been catching some flak lately due to its apparent lagtime in indexing new blog posts which result in inaccuracies in stats relative to a given blog.
OK, that may or may not be of grave importance to you depending on whether you’re a blogger who depends on the site for such information, but hang with me here while I try to get my arms around this issue. Plus, there is a valuable takeaway here at the end of this post.
The Blog Herald’s Duncan Riley explains the essence of the issue better than I, so let me quote him.
“In the blogosphere, Technorati is the old, and services such as Blogpulse are taking their place. The new interaction is not the same however. I miss the particular way that Technorati use to deliver me my stats, figures that included the number of blogs linking in and the number of stats, which was actually accurate and changed every day. I miss the way I could look where I ranked in the blogosphere and trust that the number was accurate. I miss being able to troll through recent links and discover new blogs and interesting people. Sure, I can do it with some of the other services, but the old Technorati just did it in a way that I was comfortable with.”
Essentially, in its more venerable days Technorati was a place where you could get reliable information on how your blog fared within the blogosphere. Apparently, from the noise being made, that is no longer the case. So if Technorati can’t be trusted, are there other sites serving the same function which can?
Noted blogger Jeremy Wright asserts that Bloglines Citations is a great alternative. I had not used Citations before reading Jeremy’s post, but am finding it to be useful.
I did a little comparison using my company website, RadiantMarketingGroup.com, as a test. Technorati shows I rank 18,395 with 103 links coming from 82 sites. Bloglines Citations gives me 159 links. (It doesn’t track rank or indicate the number of sites referencing my site.)
Let me add that I recently transitioned my site to a new platform – to WordPress from Typepad – and that has hurt my rankings unfortunately as the domain name I used also changed. Referencing the older domain, http://radiantmarketing.typepad.com, I get these returns: Technorati shows a ranking of 7,961 with 287 links from 138 sites while Bloglines shows 586 links.
The takeaway here is that Bloglines Citations may be the better choice so far as accurate numbers of links in to your site is concerned. However, it lacks the ranking information Technorati provides.
Again, the may be ho-hum information to you. But, then again, if you’ve read this far, maybe not. If you’re interested in learning more, let me suggest visiting Jeremy’s site, Ensight.org, where he has several posts on the subject. To get a different viewpoint, you may want to read what Doc Searls has to say. (Keep in mind Doc sits on the board of Technorati.)