What should you do when the state of mind becomes a state of time?
By: Michael Tchong
In April 1999, ‘MP3’ displaced ‘sex’ as the most popular term searched on the Internet. That remarkable feat, particularly in light of MP3’s rather nerdy beginnings — it was, after all, a ‘codec’ — was a fitting tribute to a trend I’ve dubbed ‘time compression.’
Time compression is the driving force behind many lifestyle changes. Just 15 years ago, most people, when asked how they were doing, would say “good.” Today’s answer is much more likely, “busy.” The state of mind has become a state of time.”
– I’ve wondered why Campbell Soup was marketing soup in a bottle. Now I know…time compression. A fad or the future? What do you think? -ed.