Are you irrational? Sure you are. If you weren’t, you wouldn’t make some of the buying decisions you make. That’s what Bill Cusick, founder of the Irrational Customers blog is counting on.
And he’s already off to a great start explaining why you need to focus on irrational customers in your business.
If it doesn’t quite make sense to you, that’s okay. Just read his story about Red Hots and Irrationality and it will become perfectly clear.