Talking Shop: “Talking Shop”
“Wonder what makes shoppers tick? 5 retail superstars reveal how to please customers and, more important, how to keep them coming back for more.”
By Elizabeth Goodgold
“Is it a trend or a fad? Will it sell or wind up on the clearance rack? Will it turn my customers on or off? These are questions retailers face every day. Make the wrong decision, and witness a sales dive. Make the right decision, and become a retail hero. ”
– You are never selling a product for itself. You are selling to fulfill a want or need. That is really what this article is about. -ed.