First, if you’d like a detailed rundown of today’s sessions, visit the Blogging Systems company blog. I did more of a series of blow-by-blow posts there. Now, on to matters at hand.
Of all the sessions I attended today, perhaps the one of most value to me was the last, a session on small business blogging. One of the panelists, Kevin O’Keefe, CEO of Lexblogs, was particularly effective in explaining how he’s used his blog as his primary marketing tool.
Get this, last year Kevin spent a whopping total of $57 in marketing! His blog IS his marketing tool. Thanks to his blogging efforts, Kevin has received both speaking engagements and media attention. The combination of frequent blogging, speaking, and media interviews has translated into prospects. And, Kevin is not having to make cold-calls any longer to pitch his service. People are calling him in response to a blog post they read, a speaking engagement they attended, or a magazine article where he was quoted.
I can testify to the same effect. Not once in my tenure with Radiant Marketing Group (my previous company) did I ever have to cold-call. My blog served as a magnet to draw both prospects and media to me.
The other takeaway from today was being in the presence of some of the blogosphere’s best and brightest. I include in that number Dave Taylor, Jason Calacanis, and Robert Scoble. It was interesting to hear these men speak and gain a better understanding of their mindset. I can tell you Jason’s is…HUSTLE, HUSTLE, HUSTLE! That’s is mantra I think. Just outwork the next guy. I know he used the work several times today. (Oh, btw, he wasn’t even on any of the panels, but was an audience member like me, just a lot more well-known!)
Tomorrow’s sessions include more about RSS (much was said about that today, mainly that the adoption curve is low and slow), podcasting, video blogging, and the future of business blogging. Dave Taylor, John Battelle, Robert Scoble, and Matt Mullenweg are speaking, so there should be some rich stuff to blog about.